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27 Words: Can You Name that Firm?

One of the tools we use in our marketing work is language analysis – the words firms use in talking about themselves. We use it to help: Identify terms that are over- and under-used across the industry...

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Contingency Planning: Building a Better Mousetrap

Many executives have  to dance around budget issues throughout the year, often in short-order. How many times does a macro-economic event occur that requires executives to reduce spending? This happens...

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A Reminder of What Technology Can Do

A few weeks back, we presented at the MFEA Distribution Technology Summit in Tampa. Much of the discussion focused on the impact of mobile – Web sites, apps, CRM, advertising – on both asset managers...

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LinkedIn Groups Stink

I don’t suppose this post really needs any further words. The headline says it all. But since I don’t like to be purely black-and-white, let’s go deeper. In two words: Not Good. Did you know that a...

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Your CEO is Not Using Social Media? No Problem

Over at Fast Company, HootSuite CEO Ryan Holmes tosses out another in the endless line of arguments about how companies aren’t using social media effectively. The points he makes are generally fine....

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